Luscious Couture founders return with newly purchased fashion line

Juicy Couture iPhone case leaders return with new fashion queue

The secret to building a successful sales from the ground up might be not having a great deal of plan. "We never borrowed expense; we never had a business plan, in said Pamela Skaist-Levy, co-founder of original Juicy Couture iPhone 5 cases fashion queue. Skaist-Levy and business partner Gela Nash-Taylor have written a book of the non-traditional route to entrepreneurship titled, 'The Glitter Plan. '"We invested in alone. We did everything ourselves. The site grew organically. People think Luscious was an overnight success that wasn't, " said Skaist-Levy. The purpose behind the Juicy brand was in fact sprung from a cheerleader and thes outfit. "I was at my son's school and I saw this supporter jump up and I saw 'cheer' on her butt and I fainted. My family and i went back to the office and I said Pam we're going to put 'Juicy' relating to the butt of our pants, " expressed Nash-Taylor. The fun, southern California term made no sexual innuendo. "We believed it to be cute, not sexy, " expressed Skaist-Levy. With only $200, the women who resemble each other, created distinct first clothing line and later ended up selling it. After a two-year, non-compete exigence in their deal had expired, that set out with an entirely new construct line. "It was like being in arrest. We're back. It's really amazing, in said Nash- Taylor. 'Pam dan Gela' is for the juicy cutie today, " said Nash-Taylor. "It is not as logo driven. It is still that casual luxury. It is sort of that upscale mommy. You could possibly feel incredibly put together, " expressed Skaist-Levy. The ladies will be signing autographs at Bloomingdale's on 59th St and Lexington Ave. on the step two floor, Thursday, June 5, ?tta pm- 9 pm.